Halloween Spending Hits Record $115 Per Person as Candy Prices Skyrocket
Halloween costs are rising sharply, with average spending hitting $115 per person in 2026. Candy prices up 71% since 2021.
POLICY WIRE — City, Country — Halloween is set to become one of the most expensive holidays of the year, with Americans expected to spend an average of $115.14 on costumes, decorations, and treats this season.
The National Retail Federation’s latest survey predicts total Halloween spending will reach a record $13.5 billion in 2026, surpassing the previous high of $13.1 billion from 2025. This increase reflects rising costs, particularly for candy, which has seen a dramatic price surge over the past few years.
Candy prices have risen by 71% since 2021, according to a FinanceBuzz study. A 100-piece bag of mixed candy now costs $16.96 on average, compared to $9.91 in 2021. Additionally, candy and chewing gum prices rose 8.1% in August 2026 compared to the same month in 2025, outpacing the inflation rate of 3.4%. Despite these increases, most consumers still plan to celebrate, with 74% intending to participate in Halloween activities this year.
Reporting by Policy-Wire (PW)





