Advertising Standards Authority Bans Horror Movie Poster Over Child Distress Concerns

POLICY WIRE — London, UK — The Advertising Standards Authority (ASA) has banned a horror movie poster following 30 complaints, citing concerns that the advertisement was distressing for both children and adults. The ASA received the complaints after the poster was displayed in various public locations.

The specific film in question hasn’t been disclosed to maintain privacy — and avoid further distress. The complaints highlighted that the imagery and themes presented in the poster were inappropriate for younger audiences and could cause undue anxiety among viewers.

An ASA spokesperson confirmed the decision, stating, “After careful consideration of the complaints received, we have determined that the poster in question is unsuitable for display in locations where children might see it. The content was deemed to be distressing — and therefore in violation of our advertising guidelines.”

This ruling underscores the ASA’s commitment to ensuring that advertisements are appropriate for their intended audience and don’t cause unnecessary harm or distress. The authority regularly reviews complaints — and takes action to uphold advertising standards across the UK.

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Reporting by Policy-Wire (PW)