F1 Champion Lando Norris Secures Strategic Stake in Seat Unique Ticketing Platform

Formula 1 world champion Lando Norris expands his business portfolio by acquiring a stake in the premium hospitality and ticketing platform Seat Unique.

Editorial Desk

October 13, 2026 One Min Read

POLICY WIRE — London, United Kingdom — Formula One world champion Lando Norris has officially joined the investor group behind Seat Unique, a prominent platform specializing in premium ticketing and hospitality services.

The 26-year-old driver secured his world championship title following a third-place finish at the 2025 season-ending Etihad Airways Grand Prix. With the racing calendar currently on hiatus, Norris is shifting his attention toward his growing list of off-track business ventures.

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Seat Unique serves as a gateway for fans to secure official VIP access and hospitality packages for major global events. The platform covers a wide array of motorsport highlights, including the British, Abu Dhabi, and Monaco Formula 1 Grand Prix races, as well as the Goodwood Festival of Speed, British Moto GP, and Formula E.

The company facilitates secure online bookings for prestigious venues such as the Silverstone Circuit and the Yas Marina Circuit. Beyond motorsport, the platform provides official premium access to a variety of live music, cultural, and sporting events.

Reporting by Policy-Wire (PW)

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