Trump’s AI Rebrand Sparks Tech Industry Backlash: Report

Tech insiders mock Trump's 'super intelligence' push as unlikely to gain traction, amid growing concerns over AI risks.

October 3, 2026 One Min Read

POLICY WIRE — Washington, D.C. — President Donald Trump’s effort to rebrand artificial intelligence as “super intelligence” has drawn skepticism from within the tech industry, with insiders suggesting the move is more symbolic than practical.

The White House recently issued an executive order urging federal agencies to use the term “super intelligence” in official communications, but industry experts and lobbyists believe the shift will not be widely adopted by private companies.

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Some executives have privately expressed concern that the new terminology could confuse the public rather than ease fears about AI’s potential risks. Meanwhile, major tech firms like Meta, Google, and OpenAI have remained silent on whether they plan to adopt the president’s preferred language in their public messaging.

Reporting by Policy-Wire (PW)

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