Public Outrage as Pret A Manger Refuses to Revert ‘Frankenchicken’ Policy
Pret A Manger faces public backlash and boycotts for failing to reverse its decision on 'frankenchicken', sparking a social media storm.
POLICY WIRE — London, UK — Pret A Manger is encountering significant public backlash after refusing to reverse its decision regarding the use of ‘frankenchickens’, a term used to describe birds that suffer from chronic pain and heart failure. Thousands of consumers have taken to social media to express their discontent, leading to widespread boycotts of the popular sandwich chain.
The controversy erupted when Pret A Manger announced it would continue using chickens that have been genetically modified to grow larger, resulting in severe health issues for the birds. Despite a prior pledge to end this practice, the company hasn’t followed through, inciting fury among its customer base.
Social media platforms have been flooded with posts from angry consumers, many of whom have shared their decision to boycott Pret A Manger until the company changes its policy. Hashtags such as #BoycottPret — and #Frankenchicken have trended, amplifying the public’s voice.
In response to the mounting pressure, Pret A Manger issued a statement defending its decision. “We understand the concerns of our customers — and are committed to providing high-quality products. Our current practices ensure the best standards of food safety — and quality,” the statement read.
Animal welfare organizations have also weighed in, condemning Pret A Manger’s stance. The RSPCA urged the company to reconsider, highlighting the ethical implications of continuing to use ‘frankenchickens’. “This is a clear case where consumer pressure can lead to positive change. We urge Pret A Manger to listen to its customers — and adopt more humane practices,” said a spokesperson for the RSPCA.
The boycott hasn’t only affected Pret A Manger’s reputation but has also sparked a broader conversation about ethical consumerism and the responsibilities of fast-food chains. As the debate rages on, it remains to be seen whether Pret A Manger will alter its course in response to the public outcry.
Reporting by Policy-Wire (PW)
