Meta’s AI Assistant Gains Momentum as Consumers Embrace Smart Shopping Tools

Meta's Muse AI agent surges in popularity, reshaping how shoppers find deals and save time with smart commerce tools.

September 23, 2026 One Min Read

POLICY WIRE — City, Country — Meta’s AI personal assistant, Muse, has climbed to the top of Apple’s App Store, surpassing ChatGPT as more consumers turn to artificial intelligence for help with daily tasks and cost-saving strategies.

The rise of Muse reflects a growing shift toward agentic shopping, where AI tools take proactive steps to assist users. Neil Saunders, a retail analyst at GlobalData Retail, highlighted that this trend signals a move from simple search functions to more dynamic AI interactions that handle complex tasks like price comparisons and deal tracking.

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IBM data shows that 41% of consumers use AI assistants for product research, while 31% rely on them to find discounts. Unlike traditional chatbots, Muse can perform actions such as booking flights, organizing emails, and monitoring price changes. John Mercer of Coresight Research believes if Muse continues its current momentum, it could challenge other leading AI platforms like Claude and become a top-tier tool for everyday users.

Reporting by Policy-Wire (PW)

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