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UEFA Outrage as FIFA President Infantino Proposes Selling World Cup Shares

UEFA condemns FIFA President Gianni Infantino's plan to sell shares in World Cup venture. Details on the controversy and potential implications.

Editorial Desk

July 28, 2026 One Min Read

POLICY WIRE — Zurich, Switzerland — The Union of European Football Associations (UEFA) has expressed strong condemnation of FIFA President Gianni Infantino’s proposal to sell shares in a World Cup spin-off venture. The plan has sparked significant controversy within the football community.

UEFA officials have voiced their concerns over the proposal, fearing potential conflicts of interest and the commercialization of the sport’s most prestigious tournament. “This move could undermine the integrity — and governance of the World Cup,” a UEFA spokesperson stated.

Infantino’s proposal aims to generate additional revenue for FIFA by involving private investors. However, critics argue that this could lead to undue influence from external stakeholders and compromise the tournament’s independence.

The plan hasn’t been officially released to the public, but leaked documents indicate that Infantino is seeking to create a separate entity for the World Cup, with shares available for purchase. This entity would manage the tournament’s commercial rights — and broadcasting deals.

UEFA’s opposition is rooted in the belief that the World Cup should remain a purely sporting event, free from excessive commercial pressures. The association is calling for a transparent discussion on the proposal — and urging FIFA to reconsider its approach.

This development comes amid ongoing tensions between UEFA and FIFA, particularly regarding the governance and financial management of international football. The proposal is expected to be a key topic of discussion at the upcoming FIFA Congress.

Reporting by Policy-Wire (PW)

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Editorial Desk

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