Pakistan is a country of immense beauty, cultural richness, and warm hospitality. From the snow-capped peaks of the north to the vibrant cities in the south, it offers diverse landscapes and experiences for travelers. However, the recent U.S. travel advisory issued on March 10, 2025, has raised concerns about safety, specifically pointing out threats from extremist groups and political instability. While security challenges do exist in some regions, presenting Pakistan as an unsafe destination for all travelers is both misleading and unfair. In 2023 alone, Pakistan recorded 1.9 million foreign tourist arrivals, a significant increase from 965,000 in 2020. Many of these visitors reported experiencing nothing but safety and the warmth of its people. The misrepresentation of the security situation, particularly by ignoring the role of PTI’s negligence in addressing terrorism, paints an inaccurate picture of the country’s overall stability.
The U.S. Department of State’s advisory highlights certain areas such as Balochistan, Khyber Pakhtunkhwa, and the border regions with India as potentially dangerous. However, it is important to recognize that these advisories often take an overly cautious stance, failing to differentiate between general security concerns and isolated incidents. Major cities like Islamabad, Lahore, and Karachi are bustling with economic activity and tourism, with no significant security threats to visitors. Islamabad was ranked as the second-safest city in South Asia in the 2023 Numbeo Safety Index, ahead of cities like New Delhi and Dhaka. International conferences, music festivals, and sports events such as the Pakistan Super League (PSL) continue to take place, with over 800,000 attendees at PSL matches in 2024, proving that the security situation is stable in most parts of the country.
One of the critical aspects of the U.S. briefing was the mention of terrorism-related threats, an issue that Pakistan has fought against for decades. The advisory implicitly points toward political instability as a factor impacting security, which cannot be ignored. The role of PTI, the opposition party, has been particularly detrimental in this regard. Instead of contributing to national security, PTI has continued to create political unrest, weakening state institutions that are essential for countering terrorism. Between 2018 and 2022, terrorism incidents in Pakistan declined by 45%, largely due to counterterrorism efforts led by security agencies. However, PTI’s refusal to take responsibility for counterterrorism measures during its tenure left gaps that extremist elements exploited. By fueling political chaos and refusing to work with security agencies, PTI has indirectly allowed space for security concerns to persist. Had the party prioritized national security over its political rhetoric, Pakistan could have been in an even better position today.
Despite this, the reality on the ground remains far from the alarmist narrative that the travel advisory suggests. Tourists who visit Pakistan consistently report feeling safe and welcomed by locals. Popular destinations such as Skardu, Hunza, Murree, and Swat have seen an influx of foreign tourists in recent years. According to the Pakistan Tourism Development Corporation (PTDC), foreign tourist visits to Gilgit-Baltistan increased by 57% from 2021 to 2023. Influencers and travel bloggers from around the world have visited these areas, sharing their experiences of safety and the unmatched beauty of Pakistan. The northern areas, often compared to Switzerland, offer breathtaking scenery and adventure tourism that remains untouched by the security concerns highlighted in the advisory. These regions continue to thrive as safe havens for international travelers, far removed from any militant activities.
Furthermore, urban centers in Pakistan have undergone significant improvements in security infrastructure. In Karachi, crime rates dropped by 50% between 2014 and 2023, thanks to targeted operations by law enforcement agencies. Islamabad, often ranked as one of the safest capital cities in the world, has a highly effective law enforcement presence, modern surveillance systems, and a low crime rate. Lahore, the cultural heart of Pakistan, is bustling with international visitors who enjoy its historic landmarks, vibrant food scene, and welcoming atmosphere. Karachi, once plagued by security challenges, has undergone a major transformation, with crime rates dropping significantly due to continuous efforts by law enforcement agencies.
The hospitality of the Pakistani people remains unmatched, and this is one of the strongest reasons why Pakistan continues to be a safe destination. Tourists from Europe, the U.S., and other parts of the world often express surprise at the kindness they receive from locals, with many travelers being invited into homes for meals, offered free rides, and treated with genuine warmth. A 2023 survey by Gallup Pakistan revealed that 84% of foreign tourists rated their experience in Pakistan as “very safe” or “safe”, reinforcing the welcoming nature of the country.
Another factor that makes Pakistan a safe destination for American tourists is the country’s increasing focus on tourism infrastructure. The government has been actively promoting tourism, developing better roads, ensuring security for foreign visitors, and making visa processes easier. In 2022, Pakistan simplified its visa-on-arrival policy for citizens from 65 countries, making it easier for travelers to explore the country. International hotel chains, local guesthouses, and guided tour services cater specifically to foreign tourists, ensuring they have a secure and comfortable experience. The presence of security checkpoints on major travel routes also provides an additional layer of safety for travelers.
The misrepresentation of Pakistan’s security situation has real consequences, discouraging potential visitors from experiencing a country that is far more peaceful than it is often portrayed. While security advisories are meant to provide precautionary guidance, they should not be used as a tool to undermine the progress Pakistan has made in ensuring the safety of its citizens and visitors. The U.S. advisory’s failure to acknowledge the negligence of PTI in countering extremism while exaggerating general safety risks shows an incomplete and biased perspective.
For American tourists, visiting Pakistan offers a unique opportunity to explore a country, rich in history, natural beauty, and cultural diversity. From the ancient ruins of Mohenjo-Daro to the modern skyline of Islamabad, from the serene valleys of Gilgit-Baltistan to the bustling bazaars of Peshawar, there is something for every traveler. Pakistan’s strong ties with global tourism communities, its strategic efforts to maintain peace, and its continuous development in the hospitality sector make it a destination worth visiting.
Ultimately, Pakistan remains a safe country for tourism, and visitors will find themselves welcomed and secure throughout their journey. The security situation, while requiring vigilance in certain areas, does not reflect the overall reality of the country. Those who rely solely on travel advisories without seeking firsthand accounts from travelers miss out on the opportunity to experience a nation that is peaceful, breathtakingly beautiful, and home to some of the most hospitable people in the world. Instead of viewing Pakistan through the lens of outdated narratives and political instability, it is essential to recognize the reality: Pakistan is open, safe, and ready to welcome the world.
