Tim Cook Unveils New Initiative with King Charles and Elton John

Tim Cook reveals Apple's new program with King's Trust, featuring King Charles and Elton John. Learn more.

October 9, 2026 One Min Read

POLICY WIRE — London, United Kingdom — Tim Cook, former CEO of Apple and now its executive chair, has revealed a new initiative in collaboration with the King’s Trust, an organization dedicated to helping young people develop life skills and access job opportunities. The project, part of the Apple x King’s Trust Creative Labs programme, recently brought 15 young individuals to Apple’s Battersea HQ for a day of creative workshops.

The event took place at the newly opened Apple Music Hall inside Battersea Power Station. During the second day of the workshops, attendees were surprised by a special guest: Tim Cook himself. He spoke about the importance of investing in young talent and providing them with the tools and mentorship needed to succeed. Cook emphasized that both Apple and the King’s Trust share a common goal of maximizing individual potential to uplift entire communities.

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Cook also highlighted the significance of the Apple Music Hall, calling it a unique space designed for both emerging and established artists. He expressed gratitude for the UK community and the global impact of its music scene. Meanwhile, King Charles and Elton John made appearances, engaging with the participants and even performing for them. The event concluded with an impromptu performance by artist Skye Newman, leaving the group in high spirits.

Reporting by Policy-Wire (PW)

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