Record Revenues: Lego Reports 21% Rise in First Half Sales

POLICY WIRE — Copenhagen, Denmark — The Lego Group announced a 21% rise in revenues, reaching a record 41.6 billion Danish kroner (£4.8 billion) for the six months ending June 30. The surge in sales...

Editorial Desk

August 25, 2026 One Min Read

POLICY WIRE — Copenhagen, Denmark — The Lego Group announced a 21% rise in revenues, reaching a record 41.6 billion Danish kroner (£4.8 billion) for the six months ending June 30. The surge in sales is largely attributed to the popularity of World Cup-themed Lego sets.

The Danish toy manufacturer reported strong global demand, with significant contributions from North America and Europe. The company noted that the introduction of World Cup-related products played a crucial role in driving sales during the period.

“The first half of the year has seen exceptional performance, largely due to our innovative product lines and timely market strategies,” said a company spokesperson.

Lego’s financial results highlight the enduring appeal of its products across different age groups and the effectiveness of its marketing campaigns tied to major global events.

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Reporting by Policy-Wire (PW)

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