Prime Day 2023: Top 4 Must-Buy Items and 7 to Avoid, Plus Expert Tips
Discover the best Prime Day deals for October 2023. Learn what to buy, what to skip, and expert savings strategies.
POLICY WIRE — New York, United States — Amazon’s Prime Big Deal Days, set for October 6 and 7, has become a major retail event, offering shoppers a chance to save on essentials and holiday items before Black Friday.
Experts suggest focusing on everyday household items like paper towels, protein powder, and laundry detergent, which often see significant discounts. These are products that consumers need regardless of the season, making them ideal for stockpiling during the sale.
According to Stephanie Carls, a retail insights expert at RetailMeNot, Everyday costs are putting pressure on household budgets, and October Prime Day can be an opportunity to take some of that pressure off by stocking up on non-perishable items your household goes through anyway.
Amazon-owned devices such as Echo, Kindle, and Fire products typically offer the steepest discounts, with some deals reaching up to 80% off. While other brands like Apple and Sony also participate, Amazon’s own products tend to have the most competitive pricing.
Seasonal items like holiday decorations, cozy clothing, and festive accessories are also discounted during the event, allowing shoppers to prepare for upcoming holidays. However, experts advise skipping major appliances like mattresses and refrigerators, as they are usually better targeted for Black Friday sales.
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Despite concerns about inflation, industry analysts say this year’s Prime Day deals are not necessarily weaker. With Amazon, Target, and Walmart all running sales in the same week, competition could lead to more attractive offers. However, future discounts may be less generous due to rising costs and potential tariff changes.
To maximize savings, shoppers should track price history using tools like CamelCamelCamel and compare deals across retailers. Lightning Deals, which drop every few hours, can offer some of the biggest discounts, but they sell out quickly.
Experts recommend checking for coupons on product pages and using credit cards that offer rewards or cashback. Returns for Prime Day purchases follow standard policies, so it’s important to review return timelines before buying.
Prime Day begins at 12 a.m. PT on October 6 and ends at 11:59 p.m. PT on October 7. Shoppers who find a deal they need should act fast, as prices may rise later.
Reporting by Policy-Wire (PW)
