MAGA Merch Sales Plunge as Economic Struggles Hit Retailers
MAGA merch sales decline sharply as economic pressures and political shifts impact retailers nationwide.
POLICY WIRE — Washington, D.C. — Retailers selling Trump-related merchandise are experiencing a sharp drop in sales, with some stores closing permanently due to declining demand.
The Wall Street Journal reports that many shops specializing in MAGA clothing and memorabilia have seen sales fall as President Donald Trump’s approval rating has dropped amid the ongoing conflict in Iran and rising living costs across the U.S.
Donald “Whitey” Taylor, owner of Trump Town USA in Boones Mill, Virginia, said the store once made over $15,000 daily in 2024 but now averages just $1,500 per day. He blamed the downturn on high gas prices and persistent inflation, though he expects a rebound in January 2029 from nostalgic supporters.
In Tennessee, the Trump Store Manchester reportedly shut down due to weak sales and high operating costs, with only about 12 customers visiting daily during its final days. Similarly, Liz Hall, an independent sales representative in Syracuse, New York, noted that sales of Trump apparel fell after his re-election and took a steep dive following the U.S. attack on Iran in late February.
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Quan Ngo, who manages NT Souvenir Wholesale in Washington, D.C., confirmed that demand for Trump merchandise has declined, leading to reduced orders. He emphasized that business decisions are based on certainty and demand, not emotions.
While some stores struggle, others remain profitable. Seth Hansen, owner of the Trump Store Branson in Missouri, reported seven-figure revenue in 2025 and criticized competitors for lacking business acumen despite their loyalty to Trump and the Republican Party.
A recent Financial Times poll by Focaldata found that only 33% of registered voters approve of Trump’s performance, marking a record low and raising concerns for Republicans ahead of the midterm elections.
Reporting by Policy-Wire (PW)
