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ITV Secures Exclusive Broadcasting Rights for 2027 Rugby World Cup

ITV triumphs over BBC to retain exclusive broadcasting rights for the 2027 Rugby World Cup, marking a significant win for the long-time competition broadcaster.

Editorial Desk

July 27, 2026 One Min Read

POLICY WIRE — London, UK — ITV has successfully secured the exclusive broadcasting rights for the 2027 Rugby World Cup, outbidding the BBC. This marks a significant victory for ITV, which has long been a prominent broadcaster for the competition.

The announcement was made following a competitive bidding process, where ITV emerged as the preferred broadcaster. The deal ensures that ITV will continue to be the go-to channel for rugby enthusiasts in the UK, offering comprehensive coverage of the tournament.

This development is expected to enhance ITV’s sports portfolio and solidify its position in the competitive landscape of sports broadcasting. The network has a history of delivering high-quality coverage of major sporting events, and the retention of these rights underscores its commitment to rugby.

For rugby fans, this means uninterrupted access to the 2027 Rugby World Cup on ITV, with the network promising extensive coverage, expert analysis, and behind-the-scenes content to enhance the viewing experience.

Reporting by Policy-Wire (PW)

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Editorial Desk

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