Instagram Apologizes for Overplaying Creed’s ‘Higher’ on User Feeds

Instagram faces backlash after users claim the app over-recommends Creed's 'Higher' on stories and posts.

October 9, 2026 One Min Read

POLICY WIRE — City, Country — Instagram has faced a wave of user complaints after many claimed the platform repeatedly recommended Creed’s 1999 hit “Higher” for their posts, regardless of context.

The song, once a dominant force in rock music, has resurfaced in unexpected ways on the social media giant. Users have reported that “Higher” appears as a suggested soundtrack for everything from pet photos to family gatherings, sparking confusion and frustration among those who never expected the track to make a comeback.

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Some users speculated that the algorithm might be influenced by hidden factors, with one claiming, “I’m not following Creed, I’m not listening to Creed. Like what millennial was in charge of this decision?” Instagram acknowledged the issue, stating it was a mistake and that the song was being recommended more than intended. The company is now working to fix the problem.

Reporting by Policy-Wire (PW)

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