Asos Hacked: What Happened and What Customers Should Do

Asos customers received a shocking alert about a cyber attack. Here's what they need to know and the steps to take now.

October 7, 2026 One Min Read

POLICY WIRE — London, United Kingdom — Asos users were recently alarmed by an unexpected message sent through the company’s app, raising concerns about a potential data breach. The notification, which appeared to originate from hackers, warned of unauthorized access to systems, though details remain scarce.

The incident occurred around 10 a.m. on Tuesday, with the message stating, “ASOS HACKED,” followed by a threat to leak data unless contact was made. The hackers identified themselves as the “Xuanye Group” via a Telegram account, though no specific demands were made. They claimed not to have accessed financial information and urged users to remain calm.

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Asos confirmed the message was unauthorized and warned that personal details like names and contact information may have been compromised. The company emphasized that its website and app are functioning normally, but it is still investigating the source of the breach. Experts advise customers to avoid clicking suspicious links, change passwords, and stay vigilant for phishing attempts in the coming days.

Reporting by Policy-Wire (PW)

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