Asos Hacked: Customers Warned of Potential Data Breach After Alarming Notification

Asos faces potential data breach after customers received threatening message. Company confirms possible access to personal info.

Editorial Desk

October 7, 2026 One Min Read

POLICY WIRE — London, UK — Asos has confirmed that a suspicious notification sent to users may have exposed customer information, following a reported cyber incident that raised alarm among shoppers.

The notification, which appeared on Tuesday morning, claimed that the company’s Snowflake instance had been compromised by hackers, urging the data protection officer and IT team to engage or face a potential leak. The message included a link to a Telegram chat attributed to a group called Xuanye Group, though no prior attacks have been linked to this entity.

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Asos has not yet issued a public statement about the breach but acknowledged that an unauthorized message was sent to customers. The company is investigating third-party platforms used for communication and has taken steps to restrict access to these channels. While payment details and passwords are reportedly unaffected, the incident has sparked concerns over customer trust and potential long-term consequences for the brand.

Reporting by Policy-Wire (PW)

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