Apple Unveils Foldable iPhone and New CEO John Ternus in Major Event

Apple's fall event to debut first foldable phone and new CEO John Ternus. Expect AI upgrades and high-priced devices.

September 9, 2026 One Min Read

POLICY WIRE — Cupertino, United States — Apple is set to unveil its first foldable smartphone and introduce new CEO John Ternus during its annual fall product showcase. The event, titled ‘Surprise and Shine,’ will take place on Sept. 9 at the company’s headquarters in Cupertino, California.

The event marks a significant shift for Apple as it attempts to revitalize its flagship iPhone lineup amid slowing sales and increasing competition. With over 158 million iPhones in U.S. hands, the tech giant faces challenges in convincing consumers to upgrade to more expensive models, especially with rising costs of living affecting purchasing power.

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Analysts are closely watching the event for signs of Apple’s strategy in the AI space, where it has lagged behind competitors. The company is also expected to announce the iPhone 18 with improved Siri features, along with updates to AirPods and the Apple Watch. A foldable device, potentially named the iPhone Ultra, could be the highlight, with reports suggesting a price tag around $2,000.

Reporting by Policy-Wire (PW)

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