Acoma Pueblo Demands Respect, Condemns Project Jupiter’s Unauthorized Name Use & Data Center Impact

POLICY WIRE — Acoma Pueblo, New Mexico, USA — The Acoma Pueblo community is voicing strong opposition against an entity linked to Project Jupiter, asserting that the company unlawfully utilized the Pueblo’s name, thereby disrespecting its inherent sovereignty and rich cultural heritage.

Cultural Disregard and Unapproved Naming

Governor Charles Riley of the Acoma Pueblo highlighted the community’s firm stance against the appropriation of its identity for marketing endeavors related to Project Jupiter’s proposed private data center initiatives in Doña Ana County. "The appropriation of Indigenous symbols and names profoundly infringes upon our sovereignty and demonstrates a significant lack of respect," stated Governor Riley.

A primary point of contention revolves around an LLC associated with the artificial intelligence data center project, which bears the name "Acoma." Governor Riley emphasized that the company failed to initiate any communication with the Pueblo regarding the use of its name. Leaders view this issue as extending beyond this singular project, touching upon broader historical grievances that have shaped the state, such as the return of WWII POW Cpl. Richard Veal’s remains to Albuquerque after 84 years, symbolizing long-standing commitments.

"It’s not merely about the company’s product, but rather the extensive ramifications of establishing such a facility. The potential degradation of land, water resources, and the wider environment stands in direct contradiction to everything the name Acoma represents," Governor Riley further explained.

Environmental Concerns and Indigenous Rights

Project Jupiter has already ignited considerable debate, particularly regarding the substantial water consumption expected from its data center operations. Concerns about environmental impact are particularly acute in regions like New Mexico, where delicate ecosystems are often subject to variable weather conditions and advisories like persistent winds, making water conservation paramount.

Governor Riley underscored the critical need for Indigenous communities to be afforded respect, be actively consulted, and hold meaningful roles in decisions that directly impact their ancestral lands and cultural practices. He added, "Even if formal consultation had occurred, our response would unequivocally have been negative. This experience is unfortunately a pattern we have endured for over a century." The Pueblo has formally communicated its concerns to the "Acoma" company via letter, though a response has yet to be received.

Company Response and Future Steps

In a recent email correspondence, a spokesperson for Yucca Growth Infrastructure, the parent organization of the "Acoma LLC," acknowledged the Pueblo’s concerns. "We have listened to the Acoma Pueblo people. No offense was intended, and we sincerely apologize for any distress caused. Out of respect, we commit to adopting an alternative name moving forward," the representative affirmed.

This incident highlights ongoing discussions about corporate responsibility and cultural sensitivity when operating near or utilizing symbols from Indigenous communities, reinforcing the importance of respecting tribal sovereignty.