Melania Trump Crowned Most Influential First Lady in Global Fashion — Kaiia Report Finds

London, October 5, 2025 | Policy Wire: Former U.S. First Lady Melania Trump has been named the most influential political spouse in global fashion, according to new research by fashion label Kaiia, which analyzed the style impact of presidential and prime ministerial partners around the world.

The study — inspired by Jackie Kennedy’s enduring legacy — measured five indicators of fashion influence, including online search trends, magazine coverage, social media presence, brand partnerships, and fashion show attendance. Each spouse received a score out of 10 based on global data.

Melania Trump Leads as Fashion’s Most Powerful Political Spouse

Melania Trump ranked #1 globally, earning a perfect 10/10 fashion influence grade.
She appears in over 10,000 fashion magazine stories, is searched for 1 million times each month, and has attended more fashion shows than any other political spouse.
Her polished, designer-forward looks have made her a defining figure in political fashion since her time in the White House.

Brigitte Macron and Janja da Silva Dominate Europe and South America

In second place, France’s First Lady Brigitte Macron is the most searched political spouse, with 1.5 million monthly searches for her outfits. Known for her French chic style and preference for Louis Vuitton, Macron’s name appears in nearly 4,000 fashion media mentions and 40,000 social media posts about fashion.

Brazil’s First Lady Janja da Silva secured third place, becoming South America’s most influential political spouse in fashion. Her contemporary yet locally inspired wardrobe fuels nearly 80,000 hashtags online, while her preference for Brazilian designers such as Misci and Reptilia reflects a growing trend toward sustainable, national fashion identity.

European First Ladies Maintain Strong Fashion Presence

Ukraine’s Olena Zelenska ranked fourth, admired for her minimalist yet symbolic wardrobe amid wartime leadership.
Britain’s Victoria Starmer, in fifth place, has rapidly gained attention with 90,000 monthly style searches and over 1,200 media mentions, despite her recent arrival on the global stage.

Spain’s María Begoña Gómez Fernández, Argentina’s Yuyito Gonzalez, and China’s Peng Liyuan followed closely behind, each maintaining distinctive cultural aesthetics that blend diplomacy with elegance.

Middle East and Israel Complete the Top 10

Rounding out the list are Sheikha Hind, wife of the UAE’s Prime Minister, recognized for her refined traditional attire and philanthropy through the UAE’s “World of Fashion” initiative, and Sara Netanyahu of Israel, known for her formal yet understated fashion choices that consistently draw public attention.

Top 10 Most Influential Political Spouses in Fashion (2025)

Kaiia’s spokesperson noted:

“Political spouses have to balance personal style with diplomatic expectations — every outfit represents both identity and influence. From Jackie Kennedy’s tailored suits to Melania Trump’s couture diplomacy, their fashion choices often shape global perceptions of leadership.”

Source: Kaiia The Label