President Lula Embraces Smartphone Technology to Reach Brazil’s Digital Voters
Brazilian President Luiz Inacio Lula da Silva adopts his first smartphone to boost his campaign and connect with voters on social media platforms.
POLICY WIRE — Sao Paulo/Brasilia, Brazil — Just days before his 81st birthday, Brazilian President Luiz Inacio Lula da Silva has acquired his first-ever smartphone. The move marks a significant shift for the president, who has historically avoided mobile technology and previously poked fun at the finger-tapping generation.
The president is now working with Ana Elisa Santos, a newly elected lawmaker born during his first term, to develop a comprehensive social media strategy. This digital pivot is aimed at securing an unprecedented fourth presidential term as he faces a competitive re-election battle against his right-wing rival, Flavio Bolsonaro, who currently leads in first-round voting.
Law student Ana Elisa Silva has also joined the president’s inner circle to assist him in navigating the complexities of social media. Silva emphasized that she does not view digital communication as a generational privilege, but rather as a necessary tool for modern political engagement.
The adoption of the device reflects a broader evolution in Brazilian politics, where the ability to cultivate a following on platforms like TikTok, Instagram, and WhatsApp has become a critical factor in winning elections. Having previously resisted mobile ownership, the president has now begun recording and sharing selfie videos to better connect with the nation’s digital electorate.
Reporting by Policy-Wire (PW)
