iPhone 18 Pro Hits Shelves as Apple Prepares for Foldable iPhone Duo Launch

Apple releases the iPhone 18 Pro and new wearables while anticipation builds for the October 23 debut of the company's first foldable, the iPhone Duo.

Editorial Desk

September 19, 2026 2 Min Read

POLICY WIRE — London, United Kingdom — The iPhone 18 Pro has officially hit the market, marking the latest hardware release from Apple as consumers turn their attention toward the upcoming iPhone Duo.

This rollout follows Apple’s major annual event held last week, where the tech giant unveiled a comprehensive lineup of new iPhones, Apple Watches, and AirPods.

The most significant reveal was the iPhone Duo, representing Apple’s inaugural entry into the foldable smartphone category and the most substantial design overhaul for the product line since its inception. Customers will have to wait until October 23 to get their hands on the device.

For now, the iPhone 18 Pro and Pro Max, alongside updated AirPods and Apple Watch models, are available for purchase following a pre-order window that opened last week.

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Apple notably omitted a base-model iPhone 18 from this event. Industry expectations suggest this version will debut during a separate spring launch, reflecting a shift in the company’s release strategy.

While the modern trend favors online pre-orders over physical store visits, some locations, such as the storefront on London’s Regent Street, still saw lines of customers waiting to purchase the new hardware.

The iPhone 18 Pro introduces upgrades to battery performance, processing power, and camera capabilities. The launch is accompanied by a price hike and warnings from Apple regarding potential supply constraints due to high anticipated demand.

The iPhone Duo, which features a folding display, will be available for pre-order starting October 16, exactly one week before its official retail release on Friday, October 23.

Reporting by Policy-Wire (PW)

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Editorial Desk

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