SNL Star’s Bold Parody Sparks Debate Over Sydney Sweeney’s Sports Ad

SNL's Chloe Fineman mocks Sydney Sweeney's nude sports ad, sparking backlash from female athletes.

September 15, 2026 One Min Read

POLICY WIRE — New York, United States — A recent parody by former Saturday Night Live performer Chloe Fineman has reignited discussions about Sydney Sweeney’s latest sports betting ad, which has drawn criticism from several female athletes.

Fineman, who left the show in July, recreated her iconic impression of Sweeney in a video that mocked the actor’s role in a campaign for the sports trading app Novig. The clip featured Fineman wearing prosthetic breasts and repeating the word “sports” while balls were thrown at her chest, highlighting the ad’s controversial nature.

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The ad, which features Sweeney posing nude with sports equipment, has been criticized for what some see as the sexualization of women in sports. British Olympic runner Hannah Williams called it a disgrace, while retired Australian swimmer Ariarne Titmus described it as bulls***. Sweeney defended the campaign on Instagram, sharing images of other athletes who have posed nude in their careers and stating the ad was “about embracing a fun idea.”

Reporting by Policy-Wire (PW)

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