Female Athletes Condemn Sydney Sweeney’s Sports Ad for Sexualizing Women

Female athletes condemn Sydney Sweeney's sports ad, calling it sexualizing and disrespectful to women in sports.

September 15, 2026 One Min Read

POLICY WIRE — New York, United States — Female athletes have strongly criticized an advertising campaign featuring actor Sydney Sweeney, accusing it of sexualizing women in sports.

The ad, which promotes the sports prediction market platform Novig, shows Sweeney with little or no clothing, using footballs and other sports apparel to cover parts of her body. Many female athletes took to social media to express their outrage, calling the ad disrespectful and inappropriate.

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Ariarne Titmus, a four-time Olympic swimming gold medalist, expressed her frustration on Instagram, stating, “How do we live in a world where monetizing a woman’s body and sexualizing women’s sport is still a thing?” British sprinter Amy Hunt also addressed the issue, emphasizing that female athletes should be recognized for their hard work and dedication rather than their appearance.

Reporting by Policy-Wire (PW)

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