Clothing Company Ordered to Pay $850K Over Buc-ee’s Logo Similarity

Clothing company ordered to pay $850K for using Buc-ee's logo. Legal battle over trademark infringement.

September 10, 2026 One Min Read

POLICY WIRE — Charleston, South Carolina — A South Carolina-based clothing company has been ordered to pay $850,000 in a trademark dispute involving the Buc-ee’s logo, a well-known beaver mascot associated with rest stop giant Buc-ee’s.

The lawsuit, filed by Buc-ee’s, alleged that Born United used a logo resembling its iconic beaver in merchandise, including a patch called the “Tac-Bucc” that closely mirrored the original design. The beaver in question had big buck teeth, similar eyes, and a heart-shaped tongue, but was dressed in military gear and holding a rifle.

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A U.S. District Court judge ruled that the beaver logo is synonymous with Buc-ee’s brand and is protected under both common law and federal trademark laws. As part of the settlement, Born United must cease selling any merchandise featuring the logo or anything confusingly similar. The company also admitted it knew about Buc-ee’s trademarks before selling the products.

Reporting by Policy-Wire (PW)

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