Domino’s Sees Surge in Orders During England vs DR Congo Match

POLICY WIRE — London, UK — Domino’s Pizza experienced a notable increase in orders during the World Cup match between England and the Democratic Republic of Congo. The company delivered an...

Editorial Desk

August 4, 2026 One Min Read

POLICY WIRE — London, UK — Domino’s Pizza experienced a notable increase in orders during the World Cup match between England and the Democratic Republic of Congo. The company delivered an additional 45,000 orders on the day of the game.

Chief Executive Nicola Frampton stated that the match marked one of the biggest sales days for the business. “The World Cup clash was a significant driver for our sales, demonstrating the strong connection between major sporting events and consumer behavior,” Frampton said.

The surge in orders underscores the potential for businesses to benefit from high-profile sporting events, as fans often seek convenient food options while watching games.

Reporting by Policy-Wire (PW)

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