US Holiday Spending Set to Surpass Trillion for First Time

US Holiday Spending Set to Surpass $1 Trillion for First Time

Americans' holiday spending could hit a record $1 trillion this year despite inflation concerns. Retailers face mixed trends as sales fluctuate.

Editorial Desk

September 10, 2026 One Min Read

POLICY WIRE — Washington, D.C. — U.S. holiday spending is on course to break a major milestone this year, with retail sales expected to exceed $1 trillion for the first time, according to a new report by Bain & Company.

The consulting firm’s 2026 holiday shopping outlook highlights a 4.5 percent increase in projected sales compared to the previous year. However, the growth comes amid ongoing economic challenges, including persistent inflation and shifting consumer behavior.

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Despite the rise, retail sales have declined in three of the first seven months of the year—February, April, and July—according to Census Bureau data. While spending increased from April to June, much of that was likely fueled by tax refunds. Experts warn that underlying financial pressures may be causing consumers to prioritize essentials over discretionary purchases.

Reporting by Policy-Wire (PW)

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