Trump Proposes ‘Artificial News’ as New Term for Media Amid AI Rebranding Effort

Trump introduces 'artificial news' to replace 'fake news' during AI rebranding push. Details on White House press conflict and tech rollout.

Editorial Desk

September 30, 2026 One Min Read

POLICY WIRE — Washington, D.C. — President Donald Trump continued his criticism of the press on Tuesday, suggesting a new label for media outlets that report critically on his administration: ‘artificial news.’ The remark came during an event where he unveiled a federal AI chatbot designed to assist citizens with government services.

Trump’s remarks included his ongoing effort to change the term ‘artificial intelligence’ to ‘super intelligence,’ which he claims Chinese President Xi Jinping supports. He also reiterated his longstanding criticism of media coverage, equating ‘artificial’ with ‘fake’ and vowing to use the new term for journalists covering his administration.

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The president’s latest attempt at rebranding followed a White House decision to allow CNN back into the press pool after a legal challenge. Meanwhile, the AI tool launched Tuesday was described as a streamlined service for government interactions, though its current functionality remains limited, with full capabilities expected in future updates.

Reporting by Policy-Wire (PW)

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