iPhone 18 Pro Review: New Features, Improved Performance, and Higher Prices
Reviewing the iPhone 18 Pro's new features, camera upgrades, and performance improvements. Discover if it's worth the price.
POLICY WIRE — London, United Kingdom — The iPhone 18 Pro has arrived with a range of updates that enhance its already impressive capabilities, though it now shares the spotlight with Apple’s new foldable device, the iPhone Duo.
This year’s lineup is more complex than usual, as Apple has eliminated the standard iPhone 18 model and is only offering the iPhone 17 for now. Rumors suggest an updated base model will launch in the spring. Last year, the choice was simple: the Pro model offered the latest tech, while the base version provided a more affordable option. This year, however, the decision is more nuanced.
The iPhone 18 Pro retains many of the design elements from last year, including its robust build and high-quality display. A new burgundy color option has been introduced, alongside subtle variations like a silvery-blue “glacier” shade and a return to classic black. The phone also features a smaller Dynamic Island cutout, allowing for more live activity displays without disrupting the user experience.
The most significant upgrade lies under the hood. The new A20 Pro chip delivers up to 50% faster performance compared to the previous model, along with enhanced AI capabilities. Apple also introduced a larger vapor chamber cooling system, which improves sustained performance during demanding tasks like gaming or AI processing. These changes make the phone more powerful and cooler to the touch, even during intensive use.
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Battery life has also seen notable improvements. The iPhone 18 Pro Max claims up to 29 hours of typical use and 43 hours of video playback, a six-hour increase over the previous model. Charging speeds have also improved, with 50% charge achievable in just 15 minutes using the right charger.
Pricing for the iPhone 18 Pro starts at £1,199 for the base model, with the Pro Max starting at £1,299. The top-tier configuration reaches £2,499, marking a £100 increase over last year’s models. This price hike comes amid rising costs due to a global chip shortage, affecting the entire Apple product line.
Despite these changes, the iPhone 18 Pro remains one of the best smartphones on the market. Its advanced camera system, featuring a variable aperture lens, offers improved low-light performance and creative control. The device continues to deliver a seamless user experience, making it a strong contender for those seeking the best of Apple’s technology.
Reporting by Policy-Wire (PW)
