Cedar Point Under Consideration for New Name as Six Flags Expands Brand
Six Flags explores new names for Cedar Point and Kings Island, sparking debate among fans and locals.
POLICY WIRE — Sandusky, Ohio — The historic Cedar Point amusement park, which has been welcoming visitors since 1870, is now under consideration for a potential name change as part of a broader branding strategy by its owner, Six Flags.
The company, known for rebranding several major parks, has reportedly sent surveys to season pass holders asking for their opinions on renaming the Ohio landmark. One suggested option includes replacing the current name with ‘Six Flags Over North Ohio,’ which would eliminate the term ‘Cedar Point’ entirely.
A Six Flags representative clarified that the proposed names are not final decisions but rather research concepts aimed at understanding guest preferences. The company also owns Kings Island in Ohio and is exploring similar naming changes for that park, including options like ‘Kings Island by Six Flags.’ Previous attempts at renaming have drawn mixed reactions from visitors, with some expressing strong resistance to altering long-standing park identities.
Reporting by Policy-Wire (PW)
