Can Fashion Redesign Its Future Without Exploiting Animals or the Planet?

PETA activist Sascha Camilli pushes fashion to rethink materials and consumption for a sustainable future.

September 12, 2026 One Min Read

POLICY WIRE — London, United Kingdom — PETA campaigner Sascha Camilli is urging the next generation of fashion leaders to rethink the industry’s reliance on animal products and synthetic materials. Her work focuses on reshaping how students approach design, sustainability, and ethical production.

Camilli recently disrupted a Gucci runway at Milan Fashion Week in September 2023, drawing attention to the use of wild-animal skins. Now, she is shifting her focus to universities across the UK, Italy, and the Netherlands, where she leads lectures aimed at influencing the future of fashion.

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Her message is clear: while new materials like mushroom leather and cactus-based alternatives are promising, they alone cannot solve the environmental crisis. The real challenge lies in reducing overproduction and redefining what it means to create and value clothing in a world facing climate change.

Reporting by Policy-Wire (PW)

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