American Eagle Shares Drop 11% Amid Struggles Following Sydney Sweeney Campaign

American Eagle shares fall 11% as sales growth fails to offset campaign backlash and inventory issues.

September 10, 2026 One Min Read

POLICY WIRE — New York, United States — American Eagle Outfitters’ stock fell over 11% in premarket trading on Thursday, marking a sharp decline following a weak quarterly gross-margin forecast that overshadowed better-than-expected revenue results.

The downturn comes a year after the retailer launched its controversial

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