GLOBAL UPDATES

World Cup Halftime Performers See Surge in Song Streams

Luminate data shows significant increases in song streams for World Cup halftime performers, with Justin Bieber up 110%.

Editorial Desk

July 23, 2026 One Min Read

POLICY WIRE — City, Country — Industry data and analytics company Luminate has reported significant increases in song streams for the performers at the 2026 World Cup halftime show. The final event, held on Sunday, saw notable jumps in streams for the songs performed live.

Among the performers, Justin Bieber experienced the most substantial increase, with his streams rising by 110%. Other artists also saw considerable boosts in their streaming numbers following their appearances at the high-profile event.

The data highlights the impact of live performances at major global events on music consumption. Artists leveraging such platforms often see immediate — and significant increases in their audience reach and engagement.

Reporting by Policy-Wire (PW)

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Editorial Desk

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