ASOS Hacked Notification Sparks Response from Snowflake Data Firm

ASOS customers received alarming 'Snowflake' hack alerts. Snowflake denies system breach in response.

October 9, 2026 One Min Read

POLICY WIRE — London, United Kingdom — Customers of online fashion retailer ASOS received a concerning mobile notification on October 6, claiming the company had been hacked through a compromised Snowflake instance.

The message, appearing as a legitimate ASOS push notification, warned that hackers had fully breached the Snowflake system and threatened to leak sensitive data unless the retailer engaged with them. It included a link to a Telegram channel, suggesting an attempt to initiate direct communication with ASOS.

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Snowflake, the American data storage company that supports ASOS, responded on Friday, stating the breach was not due to any flaw in its system. A spokeswoman confirmed that the incident did not result from a vulnerability, weakness, or misconfiguration with Snowflake’s service or internal environments.

Reporting by Policy-Wire (PW)

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