ASOS Users Get ‘Snowflake’ Hack Alert, Data Firm Denies Breach

ASOS users receive fake hack alert claiming Snowflake breach. Firm denies involvement as retailer investigates.

October 9, 2026 One Min Read

POLICY WIRE — London, United Kingdom — A misleading message sent to ASOS app users claimed the online fashion retailer had been hacked through a compromised Snowflake system, prompting immediate concern among customers.

The notification, which appeared as a legitimate push alert from the ASOS app, stated that hackers had fully breached a Snowflake instance and threatened to leak sensitive data unless the company engaged with them. The message addressed ASOS’s data protection officer and IT team directly, urging action within a short timeframe.

📄 POLICY WIRE WHITEPAPER PUBLISHED: PAKISTAN’S NATIONAL SECURITY POLICY PRIORITIES

👉 READ BY CLICKING HERE

Snowflake, the data firm referenced in the alert, has since denied any involvement in the incident, stating the breach was not caused by a flaw in its systems. ASOS confirmed that the message was not official and is investigating the source of the false notification, which raised questions about cybersecurity threats targeting retail platforms.

Reporting by Policy-Wire (PW)

Author

Editorial Desk

Policy Wire is your go-to editorial hub for insightful perspectives and informed analysis on pressing policy issues, both regionally and globally. Over the years, Policy Wire has collaborated with leading international news agencies—including AFP, AP, Reuters, and others—to provide fact-based reporting and nuanced commentary. With a commitment to clarity and credibility, we aim to bridge the gap between complex policy debates and public understanding, ensuring that our readers stay informed on the issues shaping the world today.