Good Good Golf Severs Ties with Callaway and PGA Tour Event Sponsorship Amid Controversy

POLICY WIRE — Atlanta, USA — Good Good Golf has terminated its partnership with Callaway and will no longer serve as the title sponsor for a PGA Tour event in November. This decision comes in the...

Editorial Desk

August 28, 2026 One Min Read

POLICY WIRE — Atlanta, USA — Good Good Golf has terminated its partnership with Callaway and will no longer serve as the title sponsor for a PGA Tour event in November. This decision comes in the wake of a controversial video featuring a man pushing a woman, which sparked widespread criticism.

The video, intended as a promotional piece for Callaway’s new driver, was swiftly removed but not before causing significant backlash. Good Good Golf, a prominent YouTube golf channel, attempted to explain the video as a humorous take on the movie Obsession, but the damage was done.

PGA Tour CEO Brian Rolapp expressed disappointment, stating that Good Good’s role as a title sponsor was under review. The tournament has been rebranded as the “Austin Championship” on the PGA Tour’s website.

Callaway announced the end of its three-year sponsorship with Good Good, committing $1 million to organizations combating violence against women and enhancing its approval processes. Golf Channel also canceled a reality show featuring Good Good due to sponsor withdrawal.

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Good Good Golf, launched in 2020, is one of the largest content creators in golf, with a mix of competitive golf and challenge videos. The incident has prompted the company to focus on internal improvements and cultural changes.

Reporting by Policy-Wire (PW)

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